The Power of End-of-Year Giving: Why Your Support Matters More Than Ever
Posted By: Emma Hodson on November 17, 2025
At this crucial moment in the calendar year, what gifts have you been blessed with that can bless others?
As the end of the year draws ever closer, you might begin to think back on all that you have done, achieved, learned and accomplished - or even regretted and not done! It's often a time people use to reassess where they are before the calendar resets, and for nonprofits and ministries this season is one of the most impactful and key times of the year. Maybe you already help run an organization such as this or are heavily involved in ministry life, but pausing to see other needs around you and being able to bless them can be a blessing to you too!
Why End-of-Year Giving Matters
As you might know, the final months of the year are crucial for most organizations. According to Nonprofits Source's 2022 Charitable Giving Statistics, 30% of annual giving occurs in December, and 10% of annual giving occurs on the last 3 days of the calendar year. Why do you suppose this is?
One reason could be that the holiday season puts people in a spirit of generosity, gratitude, and reflection. It's a time when you might feel inspired to give, to give back and to be part of something bigger than yourself. It's true that every contribution, no matter the size, will help make a difference that can send ripples far beyond just this season.
Your gift during this season can help:
- Fund vital programs for the year ahead.
- Provide stability for ongoing community outreach.
- Support families and individuals in need during the holidays.
- Give hope where it's needed most
After considering all that has happened during the year we are often just glad to have gotten through it all! But giving at the end of the year can become more than just a financial act, it can also be a moment to express gratitude for what we've been given and to share that blessing with others.
Ways to Make an Impact This Season
Here are some meaningful ways you can take part in end-of-year giving:
- Make a one-time donation. Research local charities or reflect on issues close to your heart to see where you might want to donate. Every gift helps finish the year strong!
- Set up a recurring gift. Monthly giving creates long-term impact and allows nonprofits, missionaries or churches to organize their spending for the year ahead. Continue To Give, for example, is an all-in-one software for churches and nonprofits that enables donors to set up recurring giving, as well as round-up giving and other options.
- Give in honor or memory of someone special. Honor gifts allow donors to recognize birthdays, anniversaries, or achievements with a purpose; memorial gifts create a lasting tribute that continues the impact of someone's life through generosity.
- Pray for a particular ministry and those they serve. As much as financial giving is important, the power of prayer can't be underestimated. Committing to praying for a cause is a powerful way to support them.
Ending the Year with Purpose
As we approach the close of this year, each day begins to count more and more, and your generosity today helps ensure that missions continue strong into the new year. Let's finish the year strong - give today and be part of something life-changing.
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