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Unique Ways to Fundraise for Your Organization

There are many varied fundraising techniques used by organizations to raise money for their causes. While a variety of these fundraising ideas are proven methods, over time they become monotonous and can adversely affect your fundraising efforts. In order to keep things interesting for your donors, it never hurts to think outside of the box. When looking at existing fundraising plans, think about what you could do to modify the plan and give it a new twist, and provide your donors with additional value for their contributions to your organization.

  • Father/Daughter and Mother/Son Dances: Breathe new life into these dance events by incorporating a theme, such as a specific period, like the 1950s, or hosting them in unique places, like on a boat or on the beach.
  • Potluck Dinners: Dinners are a common fundraising method used by churches and other nonprofit organizations. Instead of simply serving the guests, consider making the event more interactive, where guests take part in preparing the meal, if they so desire. For instance, host a charity pizza party where people are able to make their own pizzas.
  • Car Washes: Many organizations host charity cash washes to raise money for their causes. Why not try a “topless” car wash to get more people to stop and to raise interest for the event? A “topless” carwash is simply where participants wash everything on the vehicle except the top or roof.
  • Rubber Duck Races: If you live in an area where there is a flowing river, host a rubber duck river race. People purchase numbered ducks to enter into the race. If their duck wins, then they receive a prize. You can also increase donations by selling race-related t-shirts and novelty items.
  • Charity Races/Walks: You can put a new twist on charity races and walks by adding a special theme, depending on the time of the year. For instance, in the fall, consider a haunted run/walk where zombies, vampires, and werewolves hide along the race route and try to knock contestants out of the race/walk by pulling off flags from the runner, like in flag football.
  • Once you have come up with a new twist on an existing fundraising idea, you will want to increase awareness in the community. Hang banners and send out postcards to previous donors on your mailing list with QR-codes. Contact local radio and television stations to try to get some free airtime. Remember to take advantage of social media and use it to promote your event online. Online sites should be updated to accept donations on Facebook, on your organization’s website, and through mobile devices whenever someone scans your QR-code on printed materials. By incorporating social media and online marketing into your fundraiser, you are able to reach a wider audience of potential donors—even those people who do not live in your local community, but who want to support your cause.

    To learn more about online fundraising, fundraising on Facebook, and how to accept donations electronically, contact Continue To Give by calling 800-684-0550 now.

Posted on: 05/07/2015
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