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How to Utilize Modern Technologies to Create Awareness for Your Cause

Creating awareness for your cause is an important aspect to fundraising. There are several traditional methods you can use, such as advertising in local newspapers and community newsletters. However, these methods limit your target audience to the local community. In order to expand outside of the local community, you should consider taking advantage of modern technologies to extend your reach and message. Some of the more popular technologies you can tie into your fundraising efforts include accepting donations on smart phones and Facebook , creating Giving Pages, and adding donation badges on other social media sites.

Driving Donors to Give through Smart Phones

Just about everyone has a smart phone these days and has it with them at all times. Driving mobile donations is not complicated and does not require a separate app. People simply go to your donation page and make their donation. There are two options to get people to your mobile site: QR-codes and text for link numbers. All you have to do is post your QR-code or text for link number in places where people will see them, like:

  • Printing Them on Mailers and Support Letters
  • Posting Them at Fundraising Events
  • Printing Them in Church Bulletins or Community Newsletters
  • Posting Them on Your Website and Social Media Sites
Mobile Campaign

Whenever someone scans the QR-code or enters the text for link number into their smart phone, they are taken directly to your organization’s profile page and are able to make an immediate donation to your charity.

Collecting Donations on Facebook and Other Social Media Sites

You are able to accept donations through Facebook and other social media sites by adding donation badges. Badges are special widgets (apps) you post on the sites which create a link directly to your profile page where people can submit their donations to your cause. It only takes a few minutes to set up badges on all of your sites, and makes it possible for visitors to donate to your cause quickly and easily.

Facebook Donation

Giving Pages

Giving Pages are special website pages where you allow others who already support your cause to create their own web pages in support of your organization. All you have to do is create an option on your profile page allowing others to create their own donation pages. Once someone creates their own Giving Page, they are able to promote it on their own website or social media sites. All money donated through Giving Pages is automatically deposited into your cause’s donation account, not to the people who created the Giving Pages.

By incorporating modern technologies into your fundraising efforts, you are able to create more awareness for your cause and reach a larger group of potential donors. To learn more about these donation technologies, contact Continue To Give today by calling 800-684-0550. We have solutions for churches, missionaries, nonprofits, schools, and individuals.

Posted on: 05/06/2015
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